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What is Social Media Marketing?

Social media marketing

Social media marketing (SMM) is a form of marketing that provides targeted marketing to potential customers through social media platforms such as Facebook, Twitter, YouTube, and LinkedIn. It can be used for advertising products and services to existing customers, but also to attract new customers.

Social media marketing is an effective way to reach out to your target audience. It’s a good way to keep in touch with people who have already heard about you once and are open to buying your products or services. It’s also very cost-effective because it provides results in a few days or weeks.

Social Media is a great tool for promoting your brand, business, products, services, or anything else. Before you start SMM it is important to have a clear idea of your goal, what your audience will expect from you, and how you can interact with them. 

And nowadays many Creative and Digital agencies can help you in social media marketing that actually turns up your sales.


How Social Media Marketing Works?

Social Media Marketing is a way to build your brand, interact with your customers, and sell more. But how do you begin? Social media does not mean just set up your profile on a platform and voila you are done!! No, it includes as many pillars as you would consider for your Business. We have made the five most important and unavoidable steps for doing SMM. 


Five Pillars for Social Media Marketing (SMM) 

1. Strategy 

The role of strategy in SMM is to be able to effectively create an integrated plan that can lead to the best possible outcomes for your brand.

By strategy, I mean to ensure that you are creating an integrated plan that includes target audiences, tactics, and the other components that make up the complete digital marketing plan. You can best measure the effectiveness of your social media marketing by looking at your KPIs (key performance indicators) and not only gauging the number of people you reached or engaged with but also looking at conversions and sales as a result of this engagement.


2. Planning and Publishing

The role of planning and publishing in social media marketing is to identify the best time to engage with your audience.

Planning requires you to understand the kind of message you want to deliver and how much time you have to do it, whereas publishing the role of publishing in SMM is one of them. Publishing is one of the most important aspects of any SMM effort. Publishing is an opportunity to communicate with your audience and build relationships with them, especially if you are starting to build a brand or company that needs more followers.


3. Engagement

Engagement means that customers are taking action after seeing your content. If customers like your content, they’re more likely to engage with your brand. The more engaged customers are, the more likely it is that they’ll come back to you for more content and share it with others.


4. Analytics & Reporting

Analytics & reporting will help you know how your efforts are paying off. If you’re using a social media platform that has a dashboard, be sure to check it regularly to see what’s being said about your brand or product. You can also examine the quality of the comments and the number of clicks your posts get.


5. Advertising

The role of advertising in social media marketing is crucial. It increases brand visibility, connects businesses with potential customers, and creates a relationship between the company and its customers. Advertising on social media does not need to be expensive or time-consuming. In fact, social media advertising is considered a great marketing tool for small businesses to make a name for themselves and grow a community of loyal customers.



To conclude Social media marketing can be a powerful tool for businesses, but there are few rules of thumb that all companies can follow. The best way to use social media is to understand your audience and tailor your content to their needs. The more you know about your customers, the more successful your social media marketing will be. There is a lot of work to do for your business once you decide to go digital and while you are focusing on sales for your business you also must focus on building your business digitally and there are many Digital and creative agencies like Roundigital out there who are helping businesses to turn to brands.

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