Where Great Digital Marketing Strategies Are Proven to Work

Where Great Digital Marketing Strategies Are Proven to Work

When it comes to marketing on digital platforms, the competition is becoming tougher in the present scenario. The pace of digitalization is on a rapid phase. With the immense popularity of the Internet and hand-held devices like smartphones, Tablet PCs. The prime necessity is to make your brand presence easily accessible on every digital platform.

  • Why Should You Adopt Digital Marketing Techniques to Your Brand Strategy?

Traditional Marketing has gripped brands on traditional advertising platforms like radio, television, etc. which is expensive in terms of investment. Brands invest 51% of their revenue on marketing and advertising budgets, which is in billions today. The major drawback of traditional marketing is tracking or measurability. i.e, It is hard to track a prospect customer in traditional marketing including targeting your audience, etc.

The digital marketing revolution has aced over the traditional marketing methodologies from the past decade. More than 4.9 billion people use the Internet in their regular lives in the present. Unlike Traditional Marketing, Digital Marketing has no boundaries. We take your brand to the billion Internet users who can be your prospective customers.

Digital Marketing helps you target your audience based on interests, demographics, Geo-location. Which means you can select the specific audience who can turn out to be your customers. Also, Digital Marketing is comparatively cost-effective than traditional Marketing.

Measurability or Analytics is another important feature which can be achieved through digital marketing. You can track your performance. Based on it, you can optimize, pause and cancel your online marketing campaigns any time.

At ROUNDIGITAL, we work to expand your brand presence with growth-projected strategies that are bound to perform with outstanding results. With immense knowledge and experience of our team of Digital Marketing Experts, we craft, customize, and align digital strategies in accordance with your brand for the goal to maximize conversions.

Digital Marketing
  • The Need To Put A Watch On The Upcoming Trends In Digital Marketing

With the emergence of newer and advanced technologies in Information technology, Your brand has to keep its head on with upcoming shifts in technology. At Roundigital, We put a keen watch on the present and the upcoming trends in Digital Marketing to keep your brand ahead in the competition. Some of the digital marketing trends which we apply to our marketing strategies are:

  • Mobile-first Marketing

Roundigital is a top-notch Digital Marketing agency, which aligns its marketing strategies according to customer behavior. More than 2.87 billion people are projected to use smartphones in the current year. With the growing popularity of hand-held devices among Millenials, online marketing strategies for brands should be developed and optimized for mobile phones.

  • Mobile-first Marketing

Roundigital is a top-notch Digital Marketing agency, which aligns its marketing strategies according to customer behavior. More than 2.87 billion people are projected to use smartphones in the current year. With the growing popularity of hand-held devices among Millenials, online marketing strategies for brands should be developed and optimized for mobile phones.

  • Voice Search

Around 45% of the people use voice search to search for a query in their mobile phones. What exactly is Voice search? It is a voice recognition technology that allows people to search by speaking on multiple devices like smartphones, computers or home assistant devices, etc. To enhance your SEO Strategies, keywords should be planned according to the user behavior of performing a voice search on their devices. At Roundigital, we include keyword search phrases that match voice search queries which deliver best local SEO results for your brand.

  • Video Marketing

Brands require videos in their marketing strategies in order to create more engagement rates and attract new audiences. More than 60% of customers love to watch videos more than other forms of content. With conversion rates more than 40%, videos are capable to transform businesses and customer base, also helping customers in enhancing buyer decisions. At Roundigital, we prioritize in creating high-quality content in the form of videos which helps in retaining the customer base and heightening brand awareness for your business.

  • Brand Storytelling

A good story stimulates the human brain activity. Brand Storytelling is a narrative used to connect your customers to your brand which helps to attach value with them. The goal of Brand storytelling is to tell your customers the prospective story through blogs, social media posts, advertisements, videos, etc. We, at Roundigital, create engaging brand stories, that attract your customers making them stick to your brand.As a premier digital marketing agency, Roundigital has come a long way helping numerous businesses with their online marketing strategies and execution and delivering quality results. It’s your turn now. We look forward to building a long-lasting business relationship and satisfying customer experience.

  • Chatbot Integration

Integrating Chatbots (Artificial Intelligence) into your marketing strategy is beneficial for your brand. With the help of chatbots, your brand can compare inbound communication, which takes your sales forecasting to an advanced level. Some of the advantages include:

  • Using chatbots, you can get an in-depth analysis of your customer with insights on their thoughts and feelings.
  • Helps in handling multiple online visitors at the same time.
  • With the help of chatbots, brand communication with your clients becomes more fruitful as it enhances buyer decisions.
  • Cuts operational costs of hiring human customer executives.
  • With Chatbot integration to your brand, Marketers can take detailed insight, refine Ad campaigns and create high-quality personalized content.
  • Chatbot Integration

Integrating Chatbots (Artificial Intelligence) into your marketing strategy is beneficial for your brand. With the help of chatbots, your brand can compare inbound communication, which takes your sales forecasting to an advanced level. Some of the advantages include:

  • Using chatbots, you can get an in-depth analysis of your customer with insights on their thoughts and feelings.
  • Helps in handling multiple online visitors at the same time.
  • With the help of chatbots, brand communication with your clients becomes more fruitful as it enhances buyer decisions.
  • Cuts operational costs of hiring human customer executives.
  • With Chatbot integration to your brand, Marketers can take detailed insight, refine Ad campaigns and create high-quality personalized content.
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