FAQs

Most frequent questions and answers

With the advent of the internet finding a product or a service is easier than ever. Businesses either big or small are ensuring their presence online competing for the top slot of the Google search page results.

Google place is an improved facility that focuses on search related to location. A service that allows a business to be listed on Google maps making it easy for customers to locate. Small businesses targeting local customers rather than global audiences can benefit largely on business growth from Google Places.

Businesses listed with Google can use Google Places to manage the information regarding the physical location of their business. This means when a potential customer searches for the service or the product, your business would be listed under the organic web listings. Since Google usually blends the Maps and the Google Places page along with the organic results for location-specific searches, listing business in Google Places can be an excellent way to create brand awareness

SEO is the process of optimizing the web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers and this increases the chances of ranking higher in SERPS.

SEO: SEO is the process of optimizing the web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers and this increases the chances of ranking higher in SERPS.

SEM: A type of Internet marketing involving a number of methods to improve market visibility and brand exposure by increasing their visibility in search engine results pages through optimization and advertising.

  1. SEM search results may include ad extensions while SEO search results may appear with featured snippets:
  2. SEM allows specifying the target audience by assigning filters based on age, location, income, habits, and more. With SEO you cannot specifically choose who will see your search results.
  3. SEM is better for testing than SEO. SEM paid ads can be turned on and off which makes it great for testing. SEM allows revising your ad copy, target new audiences, and change landing page content to test your new tactics. This flexibility can’t be achieved with SEO.
  4. SEO has a higher CTR than SEM.
  5. SEO adds value over time while SEM doesn’t.

Marketing done with the help of digital channels or mediums is called digital marketing. It not only helps connect with the audience at a larger level but also generates effective leads, generating revenue.

  1. Targeting Potential customer

Digital marketing provides an advantage to the brands for targeting potential customers while marketing online. It also allows a brand to target their audience in terms of age, interest, geographical barriers, etc. Various types of techniques used are SEO, PPC, SMM, etc.

  1. Creating reliable branding

Digital marketing helps create a steady and reliable branding for every business irrespective of their size. This type of branding not only helps in bridging the gap between the small and large enterprises but also helps in attracting people to take an interest in the brand and connect with it further.

  1. Maintaining a strong social media presence

Social media is a vital aspect for a business to grow. With millions of people spending their time on social media, staying updated and upgraded with social media will help in connecting with a wider base of audiences.

Quality content creation and maintenance on your website is a crucial key to success, especially for businesses that have a wider digital audience. As content acts as a first impression, of your website it plays a vital role in building reputation and relationship with online visitors.

The best approaches to schedule the website content while enhancing the customer experience are:

  1. Assessing your content strengths and weaknesses:

An audit of the website content can help assess the website strengths and weaknesses while clarifying the areas for potential growth.

  1. Creating quality content

Although Google defines the content quality, by improving content quality, one can improve the brand image.

  1. Vulnerability Scan

Security is a primary factor for the maintenance of websites. Scanning for vulnerabilities regularly ensures that the website is secure.

  1. Repair and fixes

A continuous check on error, bugs, broken links will help not only in boosting search engine rankings but also improve user experience.

  1. Browser compatibility testing

Apart from website functionality, it’s vital to ensure the website compatibility with less used browsers.

Web provides access to a lot of information. Before relying on any information provided by any particular website it’s better to evaluate the accuracy of the primary source material.

Accuracy: Checking if the website is well-researched and information properly cited. Are the facts and statistics well documented? Is the website page well written and organized. Information verified with other sources.

Authority: Checking the authority of the website, author credentials, and skills.

Objectivity: Checking bias in the Web page. Is the aim of the author clearly stated? Is the site selling something with a specific agenda?

Currency: Date when the website was last updated and links from the site up-to-date.

Coverage: Comparing information with other sources. Checking the reading level of the material and references or links to more information?

Relevancy: Check if the website content is appropriate for your research needs?

Design: Checking grammatical errors, images used, and links. Is the website user-friendly? Is the navigation menu well labelled? Do the pages appear uncluttered? Are there ads or pop-ups on the page?

Marketing done with the help of digital channels or mediums is called digital marketing. It not only helps connect with the audience at a larger level but also generates effective leads, generating revenue.

How digital marketing can help grow business

  1. Targeting Potential customer

Digital marketing provides an advantage to the brands for targeting potential customers while marketing online. It also allows a brand to target their audience in terms of age, interest, geographical barriers, etc. Various types of techniques used are SEO, PPC, SMM, etc.

  1. Creating reliable branding

Digital marketing helps create a steady and reliable branding for every business irrespective of their size. This type of branding not only helps in bridging the gap between the small and large enterprises but also helps in attracting people to take an interest in the brand and connect with it further.

  1. Maintaining a strong social media presence

Social media is a vital aspect for a business to grow. With millions of people spending their time on social media, staying updated and upgraded with social media will help in connecting with a wider base of audiences.

Quality content creation and maintenance on your website is a crucial key to success, especially for businesses that have a wider digital audience. As content acts as a first impression, of your website it plays a vital role in building reputation and relationship with online visitors.

The best approaches to schedule the website content while enhancing the customer experience are:

  1. Assessing your content strengths and weaknesses:

An audit of the website content can help assess the website strengths and weaknesses while clarifying the areas for potential growth.

  1. Creating quality content

Although Google defines the content quality, by improving content quality, one can improve the brand image.

  1. Vulnerability Scan

Security is a primary factor for the maintenance of websites. Scanning for vulnerabilities regularly ensures that the website is secure.

  1. Repair and fixes

A continuous check on error, bugs, broken links will help not only in boosting search engine rankings but also improve user experience.

  1. Browser compatibility testing

Apart from website functionality, it’s vital to ensure the website compatibility with less used browsers.

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