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Key Trends of Social Media Optimization to Watch in 2024

Social Media Optimization Trends

Do you know how much social media optimization services can extract ROI for your business? 

The social media ads fetched revenue of $153 billion in 2021. The revenue can grow to $252 billion in 2026 if we are familiar with the latest social media optimization trends in 2024. Staying attuned to the Best Agency for Social Media Optimization in Gurgaon can have many benefits, entailing brand recognition, intensified ROI, and building communities using your brand.   

Keeping your finger on the pulse of social media optimization trends in 2024 is like adding a dash of magic to your business recipe. Indeed, Social Media Optimization is crucial for every business website, where new features and advertising processes are evolving rampantly to foster the ROI and engagement of the audience. Effective research for learning the recent changes can illustrate each trend to ensure sustainable growth in this digital landscape.    

To amplify your brand more, all you need to know the latest social media optimization trends in 2024 below:

Latest Social Media Optimization Trends

Latest Social Media Trends

  • Social Media Platform Shift for Brands 

Businesses should have a robust social media strategy entailing the average individual to engage with around seven platforms monthly. As per the practical strategies, brands must prioritize ROI while maintaining an effective presence on numerous social platforms. For example, Oodles of businesses have a firm presence on Twitter, but only about a third see it as advantageous. In 2024, the brands should anticipate at what platform they should depart to refrain from minimal benefits and continue with other platforms.  

  • Impact of Artificial Intelligence 

The impact of Artificial Intelligence (AI), specifically Generative AI, is evolving rampantly, and content creation is becoming more prominent. It has brought a surge of AI among social marketers, leading businesses to integrate SI more extensively in their operations. On the contrary, the public reception varies by generation. In Gen Z, AI is open, but baby boomers often view it with skepticism. This trend highlights a generational divide in attitudes towards AI technologies. 

  • Social Relationship Building 

As social media has a variety of platforms, the customer can expect various products and good support services. Consumers can seek a comprehensive and fluid omnichannel experience, followed by genuine interaction and swift brand responses. 

The customer care services should be brand-embraced so that customers can get immediate revert with complete satisfaction. A digital customer experience consultant should give a revert within a concise period, enhancing the efficiency of the process, which is a crucial indicator of a brand’s dedication to its target audience.    

  • Follow ROI Trend

They are engaging the audience or social community in the entertainment post in this regime of digitalization. This entertainment shift will provide entertainment rather than just brand promotions. The general audience is more excited about engaging content and some product updates. So, the key to success in 2024 is to post more engaging content and less product information to capture the market and increase your market share. Hence, the brands must re-evaluate their new social media strategies in 2024, infusing them with enjoyable and engaging content to resonate with their audience. 

Increase ROI

  • SEO on Social Media

SEO is a crucial step for Google-friendly content, and recent studies reveal that 40% of young adults aged 18-24 use social media as a search tool. Hence, performing SEO over hashtags in social media will be more beneficial. This shift has heightened the significance of SEO in social media, where brands implement search engine optimization techniques on TikTok to leverage the search function’s operation. It is essential for post virality, surpassing the role of hashtags. Secondly, putting strategic keywords under the “For You” section will be more effective than using hashtags. 

Robust SEO techniques can enhance 30% of the engagement in social media, and this trend will continue in 2024, distinguishing brands that invest heavily in their content creation. 

  • Nostalgia Core 

The “core” trend emerged, grouping shared cultural ideas, genres, and aesthetics into distinct categories. The purpose of this trend was to combine cultural elements under one theme. By 2024, brands are expected to still embrace nostalgia in their marketing strategies, especially in 90s and Y2K fashion. They create retro content and use “vintage” advertising campaigns to reach their audience effectively. Influencers who produce low-quality graphic videos showcasing beloved products from the 90s and early 2000s are fueling the nostalgia trend on social media. 

  • Social Collaboration

Collaboration is critical to overcoming the challenge of declining social media visibility. Instead of using social media only for advertising, it should be seen as an opportunity to build relationships with the public, fans, customers, and employees. Using user-generated content that fits your brand can help meet content needs and increase brand visibility and trust. Neal Schaffer emphasizes this approach and offers additional guidance on positive social media relationships, mainly through the Influencer Marketing module of Smart Insights’ Social Media Learning Path. 

  • Selective Platform

To prevent burnout, social media users, including influencers and managers, should create a consistent posting schedule across all platforms for growth. Given the ever-changing landscape of new platforms, brands must carefully choose where to focus their efforts. Prioritizing effective strategies over unthinkingly following trends is critical to a brand’s success. 

  • Storytelling is Less Structured

An emerging trend is to start storytelling in the middle, creating an attention-grabbing hook, often accompanied by trending themes or catchy voices. The TikTok 2024 Trends Report notes that storytelling has become more unconventional, with stories starting at the end, multiple stories simultaneously, and communities creating fictional celebrities and stories. This storytelling style creates curiosity and instills fear of FOMO, encouraging the audience to explore the story further. A helpful tip is to apply this trend to your video credits by hinting at a crucial moment in the middle of the video to keep users engaged until you get there. 



All in all, the above-mentioned biggest trends of social media platforms affect the metrics’ performance. In 2024, the growth of social media usage will be going high with the integration of new features such as AI and AR that will magnify the audience’s engagement, leveraging brands to indulge in content creation aggressively and collaborate with influencers and brand advertising. Ultimately, it will enhance the fuel of social media commerce and intensify the ROI for companies. The success of the business growth depends on brands and the ability to communicate authenticity and real value to consumers. 

So, if you are looking for the Best Agency for Social Media Optimization in Gurgaon, head to Roundigital. The reliable and cost-effective Social Media Optimization Company provides full-fledged strategies for SMOs to foster your ROI at the top. 


1. How will artificial intelligence impact social media in 2024? 

AI is the trendiest technology that will be used massively in 2024. The brands should opt for artificial intelligence features to boost productivity across various aspects of social ad campaigns. 

2. What are the most popular social media platforms in 2024?

The most popular social media platforms in 2024 where you can use social media optimization tactics are: 

  • Facebook
  • WhatsApp
  • YouTube
  • Instagram
  • WeChat
  • TikTok
  • Telegram
  • Snapchat

3. What is the process of SMO?

SMO is the abbreviation of social media optimization services, which is widely used as the networking platform for businesses’ online presence, enabling them to achieve their goals. In digital marketing strategy, Social media services enhance brand awareness and entice the audience to buy the product and services. 

4. Which is the most affordable social media service provider in Gurgaon? 

The best and most economical social media service provider in Gurgaon is Roundigital, an impeccable SMO company known for its practical, result-driven approach and excellent dependability. 

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