Whenever someone is interested in learning more about a brand, What do they do? It is very likely that they will type that label’s name on Google.
Whenever a searcher encounters positive content while querying a company name, that’s a transcendent primary step in the brand/consumer relationship. But if the negative content ranks, then you might never get a second chance to earn a magnificent first impression. Since a page holds quite a prominent space in making and breaking a brand’s name, here a study that would help brands better recognize what tends to rank well.
For this study, we used 500 companies from the INC 5000 list of fastest-growing firms in the US as our prime information source. We commenced with the top-ranked corporation (#1), and moved down the list, excluding any company with names that would demand to modify the query to disambiguate a blended set of search results and Highlights from the results.
LinkedIn holds real potential
LinkedIn is profoundly evident in brand search results that clearly imply it is something that should be taken very seriously. It is the most frequently appearing site for the brands and it is on page one search results for 76% of the firms in our corpus.
Glassdoor Reviews really matter
Glassdoor is the third most frequently recurring site that appears in the search results of around 230 companies, and it has multiple “page one” appearance for 81 of those companies.
Reserve your Crunchbase page
Crunchbase is a magnificent place if you are planning to build a profile for your brand. And with it appearing for 26% of companies, if you aren’t on it or haven’t curated your presence, you are really missing out the real fun. The solution to this page ranking well is to fill the details out as explicitly as possible. You must also focus to populate the site with unique content rather than copying and pasting text that appears in other places.
Social profiles are obvious
Surprisingly, Social profile sites emerge in less than 3% of the companies’ search results. Thus, from an organic ranking perspective, the major focus should be on LinkedIn, Facebook and Twitter first.