Search engines are the virtual go-to places for almost anything. If you’re looking for a new job, a recipe for your next dinner, or an answer to your most pressing question — you’re going to type “how do I find…?” into an Internet search engine and hope that one of them has the answer you seek.
But have you ever thought, how Google presents you with the result of each and everything you search? And more importantly, how do search engines work? And how do certain pages appear on the first page or last page of Google?
If you are curious about the working of search engines in detail then this is the perfect thing you are reading today.
Search engine ranking works on a basic principle of “relevance”. This means that a search engine will only show a page to a user if that page has content that is likely to be relevant to what the user is looking for.
It’s important to realize that search engine results are determined not by one or two factors but by an array of different factors, each with its own importance.
There are five easy steps to complete the process of ranking a page
Understand this process and more importantly understand for whom this process is designed, and you may pave the way for ranking the pages to their users.
Step 1- Classify
Classification is an important factor in search engine ranking. Rank of pages shows how popular the website is in the SERPs (Search Engine Result Pages). It’s an indicator of traffic flow; therefore it is often used as a metric to evaluate the success of any digital marketing campaign.
Classification plays a major role in search engine ranking. When users click on a search result, they are presented with a page that shows information about the relevant topic, suggested products or services that may be related to that topic and offers relevant social media links for sharing or commenting on the content.
The most important part of this correlation is that all pages of different sites are ranked differently. Some of them get better rankings than others by virtue of their content. This makes sense since different pages on different sites will have different content and will be more or less appealing than others.
Step 2- Context
The role of context in search engine ranking can be divided into two main categories: content and links. A search engine may evaluate the relevance of pages according to their content alone or according to their content along with links pointing at them. Both of these cases are based on what is known as “PageRank”, which is Google’s original algorithm for determining relevance.
PageRank works by assigning a numerical weighting based on the number and quality of links pointing at a given page. More popular pages receive more links from other sites than less popular pages do, so PageRank is an indicator of popularity when used on its own. However, when combined with analysis of content, it can be used to measure how relevant a page actually is in relation to the search query.
Step 3 – Weights
Search engine algorithms evaluate each page using a set of metrics – among them – Page Authority, Page Linking, Domain Authority, and Domain Rating. The more these measures match with your target, the higher the chances of your site getting ranked high on search engines.
Weight values are used to match those metrics with those on your site. For every effort, you’re making on SEO, simple as that!
Step 4 – Layout
Many people ask me how search engine rank pages. But, many of them are not clear about the role of “layout” in search engine ranking. Search engine optimization is known as SEO.
Also read: What is SEO in Digital Marketing?
The layout is one of the most important factors to play a significant role in improving your SERP position. The layout of your website is much more than just the visual appearance. This page contains all you need to know about Search Engine Optimization.
How does the layout of your web page affect your search engine ranking?
There are two main things to consider when designing your website layout:
- Ease of reading
Your visitors will spend more time on your site if it is easy to read and navigate. A good habit to get into is to check the readability of your content by using tools like Google’s webmaster tool or caniuse.com.
- Search engine ranking
The second thing you need to think about is how search engines will rank pages on your website based on their content. We use a lot of words in this article, but there are actually three main factors that go into determining how well a page ranks in a SERP: PageRank, Domain Authority, and Keyword Competition. While all three are very important, each has its own impact on how well a page ranks in a SERP.
Step 5 – Ranking
Ironically, the easiest step of the search engine process is Ranking itself. However, when we think of ranking organically blue links come to our mind.
The Process is as follows :
When a user enters a query, the engine considers the type of query and classifies it in particular criteria based on the past queries interactions. Further, the engine fetches the user’s position and time then through query classifications and user-specific signals to determine the weight of signals. Finally, the engine determines through the above data which layouts, formats, and additional data may fulfill the satisfaction of the user’s query.
You may also like to read: What is Local SEO?
As we all must have an understanding of what search engine is and what steps the process of search engine rankings include. However, with all these steps we must focus on the quality and relevance of content. Google’s algorithm works in favor of you if your content is of great relevance. If you’re looking for a reliable and experienced digital marketing agency, then we’ve got you covered. Roundigital is one of the best digital marketing agencies in India that will take care of all your digital marketing needs with the help of our experienced and reliable team.