The Rise of Influencer Marketing
Influencer Marketing is a growing trend in 2019. Reaching out to your Social Media Influencers for your brand awareness is extremely important for your business. Over the past few years, various B2B brands have grown exponentially with the inclusion of social influencer marketing in their marketing campaigns. According to a statistic, Influencer marketing will be a $10 billion dollar industry in 2020. Marketers specify engagement as a common metric for successful marketing campaigns.
Who is a Social Media Influencer?
Typically, a social media influencer is a person who has the power to create an impact on people for influencing their purchase decisions because of their subject knowledge, relationship with the audience.
The status of a social media influencer depends on their engagement statistics and a large follower base.
Let us draw you an example.
An influencer having 1 million follower base and an engagement rate of 85% is better than another having 2 million follower base with an engagement rate of 20%.
Types of Influencers
Based on the follower base, an influencer is categorized into the following
- Micro Influencers: Influencers having1000 to 10000 followers.
- Macro Influencers: Influencers having 10000 to 100000 followers.
- Celebrities: Influencers having more than 1 million followers.
On the right social media platforms, influencer marketing opens an ocean of opportunities for the growth of your business.
Who is the right influencer for your brand?
An ideal influencer is one who can help you elevate your brand story.Three things to consider when choosing the right influencer for your brand.
- Relevance to your brand:
An influencer whose value fits perfectly with the tone and value of your brand.
- Reach:
The size of a follower base of an influencer is equally important for your brand. An influencer with 1 million followers means a lot for your brand awareness.
- Engagement Quality:
Your brand campaign decides the type of influencer you require for your reach or engagements. Macro influencers usually provide a higher reach while micro influencers provide higher engagement rates.
Influencers are themselves personal brands in their own niche They have a large number of followers based on creativity, trust and effective storytelling. It is important to select influencers who have the same values as your brand because they are authentic content creators.
Social influencer marketing has a major role in your marketing campaign toelevate your brand story. If you think influencer marketing can help you grow your business, feel free to reach us. We have all the right solutions for you.
