For this we engaged in creating content for Facebook, Instagram, Twitter, LinkedIn, TikTok, SnapChat, Google Adwords.

CHALLENGE:

Being a service of its own kind the challenge was to gain more attention from the social audience in terms of engagements when the audience is not even aware of the brand offerings. There was an urgent need to plan a content marketing strategy for Social Media that would drive major engagements.

SOLUTION:

The Roundigital Social Media team conducted in-depth research on the need and the ongoing competition and developed a Content Marketing Strategy for Social Media, which included the following social media pillars that align to the Tagline of the brand that says,”Job Hai Toh Raub Hai, Be job Ready with Safejob”

• Brand Building Posts (copywriting)
• Features Posts ( highlights, Modules, Duration, Cost, etc)
• IndustryTrends
• Color posts (highlighting multiple colors)
• Engagement posts (Questions for audiences)
• Social Issues like mental health. (Imagery)
• Offer Post (Register now pay later, total refund if no placement)
• Health Tips (Coping with stress)

RESULTS:

The Roundigital strategy worked with admirable results. Safejob witnessed an increase of 110x organic reach and more than a 15x increase in engagements on Facebook and Instagram.