2019 has been a great year for video marketing. Lots of Influencers, content creators have built their name with videos. It’s becoming universal. Let’s talk about Youtube Videos. It may be surprising to know that Youtube is considered the 2nd biggest search engine right after Google. As a top SEO Agency in Gurgaon, we share some Youtube SEO insights here.
Youtube SEO – The What, Why, How?
As a leading SEO agency in Gurgaon, let us tell you, Youtube SEO is about optimizing the video, video channels, metadata, descriptions, etc. to increase visibility on Youtube.
When your videos rank higher on youtube, you get maximum traffic, views, and subscribers that helps to generate revenue and share your expertise.
Now, the best part –
The SEO Company in Gurgaon approach of performing Youtube SEO.
The First Step – Research Keywords for Youtube
We, as a well-known SEO Company in Gurgaon, research on potential keyword ideas. These keyword ideas also come from User Behavior (what people types on youtube to search for a video).
Niche is also important (what’s the video about?)
We prioritize more on low competition keywords which makes it easier to rank. Also, it’s better to rank for the same keyword in Google. This will help in getting 3x more visitors.
The Second Step – Put on an Engaging Video
Your video should be something people love to watch. If you have created something like that, This will have a huge impact on rankings. Videos on Youtube with maximum retention time rank higher on Youtube. As an SEO Agency in Gurgaon, we focus primarily on the video and try to make it engaging.
Comments under the video from viewers also inform Youtube about whether people liked it or not, which is also a ranking factor. Some other ranking factors include:
- Video Shares
- Click-through Rate.
The Third Step – Optimize your youtube video
As a top-notch SEO agency in Gurgaon, we optimize videos for the following.
- Placing the target keyword in the video
- We maintain video titles with a length of at least 5 words.
- Writing an engaging description ( for the video).
- Optimizing tags for the videos.
The Fourth Step – Promote, Promote, Promote
The last thing left we do is promoting the youtube video in the following ways,
- Video mentions in Quora
- Forum answers.
- Linking the video email signatures.
- Embedding the video on blogposts.
- Creating a video playlist.
- Optimizing the video channel.
These are some of steps used by the best SEO agency in Gurgaon for Youtube SEO. We hope this will give you a clear idea of the youtube strategy for video marketing. If you want us to take care of your Youtube SEO, reach us at SEO Company in Gurgaon.