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Why UX Design is Important for Your Website in 2022?

Why UX Design is Important

Who are UX Designers?

A UX specialist can help you create a beautiful website. UX specialists are experts in website design & strategy but can also be skilled with other digital products.

Their goal is to make sure your website or app/digital product is useful, valuable, simple to navigate, and performs according to plan for site visitors. This is why the term “user experience (UX)” is used. To find out more about working with a UX specialist, contact the best web development company that offers this service.


A good website is essential. Although it sounds easy, many businesses don’t realise the importance of a website. Remember that a website with attractive features is not necessarily a good one.

There are many other factors that need to be taken into consideration behind the scenes. These include page loading times, copy placement, calls to action, and interactive elements that engage users.

Also read: Importance of Mobile App Development Company in Gurgaon

Even though a beautiful design is visually appealing, it must still make sense strategically. Otherwise, site visitors will abandon the site as fast as they arrive. A website that isn’t useful or valuable to users can lead to high bounce rates, low traffic, and poor lead generation.


A Look Inside the UX Design Process of Websites

This information can be translated into the way they use your site and how they view it. These are the basic principles that you should follow when designing UX.


  1. User research

It is important to study the behaviour of users on your website. UX professionals do this to understand how users interact with your site. You can learn a lot about your users by studying their pages, clicking on buttons and calls to action, exiting from pop-ups, etc.

UX designers always have a few tools and resources on hand. UserTesting provides real-time feedback, Lucky Orange tracks user activity, and allows you to quickly create professional wireframes.


  1. Information architecture

Site maps are information architecture. They define the hierarchy of pages on your website. This is what determines the layout of the page’s navigation menu and other dropdown options. The site map is strategic and makes it easy for users to navigate the site.


  1. Wireframes

A UX specialist will create a basic visual layout for every web page as one of the first steps in UX design. This is known as a wireframe. It shows the layout of the page and the places where the copy or visual elements will be placed.

Wireframes can help you determine the flow of your buyer’s journey through these pages. This is where you can incorporate branding using colour psychology and get an idea of the final product. This will allow you to get an idea of the required copy for each section as well as what visual elements your creative team needs.


  1. Testing by users

After you have an understanding of user research and your first draft of your website is complete, it’s time for you to test again. Your website’s functionality can be improved by user testing. Users will leave your website regardless of how good your product or service may be.

The easiest place to begin is an internal test. You can benefit from having co-workers from other departments test your site so you can get feedback.

Then you can make adjustments and run A/B testing. You can conduct A/B testing by creating multiple pages of the same page to test colours, CTA placement, headings, etc. You can allow a percentage of site visitors to access the pages and track the analytics. The page with the highest number of conversions or the highest KPI goal is the winner.


  1. Site design

Once you’ve found the best page, you can pass it on to your development and creative team. This will be done by the UX specialist, who will make sure that all best practices are followed. The UX design team is responsible for creating the backbone of the website, while the creative team brings the site to life.


  1. Further testing

Either you can continue further testing of your website or hire the best web designing company. They continuously test the website to make sure it runs smoothly. They should ensure that large graphic elements, such as videos and large graphics, don’t slow down the website’s loading speed. This can cause a high bounce rate. 

If your site isn’t performing as you want, get back to your web designing company. They can either create a new wireframe or do more user testing. For optimal performance, test the website regularly and make improvements.

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Roundigital – Leading Web Designing Company in Gurgaon

A well-functioning website is essential in today’s digital age. It is crucial to nurture leads and guide them through the process before they leave your site.

We can help you if UX design is not your forte. Being one of the top Digital Marketing Company and the best web development company in Gurgaon, Roundigital is a problem solver at heart. Our top priority is lead generation, so let’s help you create a website that converts. Contact us and speak with us about improving your website.

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