Statistics show that approximately 53% of paid clicks are coming from mobile devices and the number of mobiles traded is increasing day by day. So, it’s high time you level up your PPC game. Today, a huge number of individuals look for something online, that too using their mobile phones. And, we all will admit that we spend hours glued to our phone screens in a day. Therefore, it only makes sense for marketers to pay attention to PPC services in Gurgaon and produce PPC ads optimized particularly for mobile phones. You can profit remarkably from mobile-specific PPC ads but the only condition is to create eye-catchy and appealing content.
In this blog, we’ll assist you to understand what you need to do to craft alluring mobile PPC ads.
Choose an interesting headline
Any user will only pay attention to the PPC ad if he or she sees an attention-grabbing heading. With a simple and monotonous title, your readers will naturally ignore it.
Here’s how you can write catchy headlines:
- Add some digits
- Rewrite it in a question form
- Insert your keyword
- Excite viewers with your headline
- Contemplate the areas of interest of the audience and create the heading respectively
- Illustrate why users should read your ad
Either you can create ads on your own with the help of the above tips or you can hire PPC services in Gurgaon. They are trained to produce appealing titles and heighten the engagement flow right away.
Add call extensions
Google states, attaching phone numbers in your ad boosts the click-through frequency by 6%-8%. While crafting the mobile PPC ad, you must add call extensions and spot extensions (if required).
When the audience sees your PPC ad while seeking your brand specifically, they may get tempted to give you a call. Therefore, you should ensure that they can get in touch with you simply by looking at your Ad. This will help you in making your ad pretty appealing to the users.
Introduce exclusive offers
Who doesn’t like discounts? Your viewers will be extra charmed to read your ad if you suggest instant distribution offers and rebates. There are plenty of buyers who wait to get exciting sales and offers before purchasing.
Hence, if you insert or introduce the offers and rebates on both the title and descriptions, users will be intrigued to click on the link.
Include the major benefits in the description
Concentrate on the main benefit that the buyers will achieve from your goods or service. Say, for instance, to a mobile explorer, the advantage can be linked with the place, time, or distance. But, you must aim at retaining the description of the ad compact, which will be suitable for the small screen of Smartphones.
Use a call-to-action
Often, users like to be informed of what to do. Statistics note that personalized and effective CTAs can increase conversion speeds by more than 200%. Therefore, if you wish to make your mobile PPC ad efficient and successful, your focus should be to include a call to action in it. This will certainly assist in making the ad more alluring.
Enter the values in the ad
One of the initial things that any customer scans for is the value/ price. So, adding information about it will assist you to grasp the attention of the viewers. mentioning only the discount price may distract the public about how much they have to spend on the goods or services.
This will assure that solely those users will click on your ad who are willing to afford the suggested amount. This indicates that you will be paying for just those snaps that will point to a sale.
Introduce physical location
You can likewise make it more accessible for the users to discover your physical area (if you own one). By entering the location, the searcher can identify the area and get in touch with you, if needed. This is also significant as several users seek for goods or services by adding “location near me” in their search inquiry.
So, it will be more helpful if you add the distance, road name and town, and functioning hours. The physical position also determines which users will be ticking on the mobile PPC ads.
Give the most convenience to your audience
You must focus on making mobile shopping experience convenient for your potential consumers. For this, you must attach a sign-up button in the ad and communicate the very advice in the ads. You can also attach a one-click payment choice to assist the users to execute the transaction process easily.
Hiring PPC services in Gurgaon holds the potential to influence the growth of your business considerably. They help you reach out to the right set of audiences and convert them on a mobile device to get the desired outcomes for your business. However, your focus while choosing PPC services in Gurgaon should be primarily on their writing. If the ad is not engaging enough, it will be a complete waste of time and manpower