Forevermark is a diamond brand from De Beers Group, which has a vast history of diamond expertise spanning back more than 130 years. Every Forevermark inscribed diamond is natural, hand-selected and comes with a promise that it is beautiful, rare and responsibly sourced. The brand partnered with Roundigital to administer their Social Media campaigns. The goal was to increase brand awareness among the Indian audience to maximize their engagements on popular social media channels like Facebook, Instagram, etc.

CHALLENGE:

A Brand was coming up with 8 stores across India simultaneously. Starting from the radio activations to newspaper insertions were the traditionals ways the brand has been approaching the store launches. Amidst COVID-19 social distancing Social Media became the new newspapers to know about such grand launches. Roundigital understood this urgent need to plan a content marketing strategy for Social Media that would drive major engagements and footfall in an organised manner.

SOLUTION:

Roundigital, executed a campaign not only to drive the traffic through social media to the store but also, helped the brand find influencers. A selfie booth was created to involve the audience and the most interesting part was that the winners were given a chance to be the Brand Ambassador for a month.  

RESULTS:

The Roundigital strategy worked with admirable results. The store launch witnessed a huge success with 100+ selfies taken in 2 days span keeping in mind the social distancing norms we had to stop the activity after that. We are in association with the brand from sometime and handling the social media channels since 2020.