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Link Building Tactics You Should Know: The What, Why & How

SEO agency in Gurgaon

As a popular definition from a SEO agency in Gurgaon, Link building may be a powerful tool for anyone that wishes to enhance the rankings of their website and therefore the pages within it. 

So, what do we mean by Link Building – SEO agency in Gurgaon

Link building is all about getting someone to link from their website to yours. As a leading digital marketing company in Gurgaon, let’s give you the simplest thought to link building is – as an electoral system. The more those that vote for your site (place link from their website to yours), the upper up the search rankings you’ll go. 

This is because Google sees each vote as confirmation that the content on your site is great. The backlink algorithm got introduced by Google in 1998, but at that point, the system was pretty flawed. the rationale, thanks to Google for not taking into consideration the standard of the link; instead, they focused on the quantity of links that pointed to a page. In the end, it resulted in people were placing spammy links anywhere they might to enhance their rankings.

SEO agency in Gurgaon

And now, times have changed, and Google now places QUALITY before QUANTITY.

Before you approach any SEO agency in Gurgaon for your organic business promotions, have you asked yourself this question below?

How Does Building Backlinks Help Your Site?

As a legacy of being the best Digital marketing agency in Gurgaon, let us tell you that – Building a robust profile of backlinks to your site will help to extend your search rankings. It really works best after you used it together with on-page SEO. When both are used together, the results are often quite astonishing! In essence, having backlinks to your site allows you to win, which is for some reasons. 

Firstly, Google will know that the content on the web site is superb and is able to push you up the rankings. But the opposite reason comes all the way down to trust. If someone clicks on your link from a web site they respect, they’ll automatically trust your site. 

In short, if they trust the referral, they trust you!

Effective Link Building Strategies 

The key to assembling links is by using the correct strategies correctly. So to assist you along here are eight of the most effective link building strategies our SEO agency in Gurgaon use. 

  1. Backlink Analysis

Let us tell you on our part, as a top digital marketing agency in Gurgaon. This is an amazing way to build links, especially if you’re on a good budget. And better of all it’s easy to attain. 

It relies on you working smarter by searching for what your competitors do, very often; they’re going to be spending lots of cash on their link building portfolio.

All you’ve got to try and do is see what they’re doing and replica it, easy right?

It’s effortless to induce started, and once you compare the time you spend on that, with the links you win, you’ll see it to be a really effective strategy. We, as a leading SEO agency in Gurgaon give you our word. All you’ve got to try and do is make a listing of your competitors and analyze their backlinks using AHREFS. From there, it’s a case finding the proper email and pitching your content.

SEO agency in Gurgaon
  1. Broken Links

Here is another strategy on the part of our SEO agency in Gurgaon. Winning links doesn’t get any easier than this strategy, and it works like this:

For one reason or another, websites will have many broken links dotted around their site. And what’s worse is that the website owner probably won’t know anything about it.

Broken links can do three things to a page:

  1. Ruin SEO 
  2. Wreck user experience
  3. Devalue your reputation 

If you discover a broken link on a site you’d sort of a referral from, you’ve found your perfect opportunity. 

Understand this on our part. As years of experience as a digital marketing agency in Gurgaon, we should say, It gives you the prospect to make a relationship, add value to them, but what’s more important is you get a link to your site.

  1. Testimonial Links

This strategy is a wonderful way of gaining some relevant links to your homepage, and better of all, it’s super easy to try and do. We, as a experienced SEO agency in Gurgaon assure you that.

It involves you sending out testimonials for products and services you’ve used for a Homepage link. The primary step is to get a listing of web sites that:

  • Have testimonial pages
  • Have products and services you utilize
  • Be relevant to your niche

From there, all you to try and do is locate the correct person to email and send them a pitch.

  1. Round-Up Pages 

As a leading digital marketing agency in Gurgaon, we also use the following strategy.

Round-pages are a good way of scoring a link. They’re a page that rounds up a load of great content in a very specific niche. But the beauty is that they are usually done weekly or monthly.

You’ll not have any trouble finding them for any niche, and it only requires some basic Google searches. Once you’ve found the pages, it’s about making the correct pitch. 

The pitch part is that the hardest a part of this strategy; you’ve got to recollect many people are sending messages requesting the identical thing. you wish to form sure you stand out from the remainder.

SEO agency in Gurgaon
  1. Resource Pages 

Many websites will have a resource page that points to all or any the tools guides and articles they want to help them out. This could be an excellent place to get a link when done correctly. We, as an experienced SEO agency in Gurgaon also use this technique.

First, you’ve got to seek out resource pages that slot in along with your niche. This could be done by searching Google using the term- “keyword” + Useful Resources. 

From there, it’s all about making the correct pitch for them to link to your site.

  1. Social Media Links 

In the world of SEO, social media links are often unlooked or described as a waste of your time. This can be mainly because of them being no-follow links.

But, as a digital marketing agency in Gurgaon, let us tell you…

Most real businesses will use details like this to register the corporate for Google indexing. So Google must find these factors valuable. Building social media links could be:

  • Adding a link to your page button
  • Adding a link to an image description
  • Add links within the about page
  • Add a link to any social media page

One of the opposite benefits of this system is you’ll get traffic visiting your page that will not have seen it without an admirer sharing it on their page.

  1. Internal Links

We, as a SEO agency in Gurgaon, love internal linking, it’s one in every of the sole link building strategies you’ve got full control over. What makes it better is:

  • It’s free
  • It’s easy
  • There’s no risk of being penalized 

Because we’ve got total control over internal links, it means we are able to place the links where we wish, and with whatever anchor text we discover best.

We, as a digital marketing company in Gurgaon guess, the important question is – why are internal links so powerful. To begin with, internal links make it far easier to get new content.

They also do things like helping Google rank and understand your content, direct traffic to money pages, and controls Google Spiders.

  1. Crowdfunding

Here is the last effective strategy, we use, as a leading SEO agency in Gurgaon.

It’s probably the foremost unheard-of tactics for building links on this list. It involves trying to find new businesses that are trying to find small donations to induce started. 

All you’ve got to try and do is locate these people and make a tiny low donation in exchange for a link. If you’re undecided where to induce started or the way to find these pages, an excellent place to start out is Indiegogo. They need thousands of companies searching for a hand.


Link building is extremely powerful for ranking a page but must be utilized in conjunction with on-page SEO. When done together, you’ll don’t have any problems ranking a number of the foremost obscure websites. We, as a leading SEO agency in Gurgaon, advise you not to use black hat link building techniques.

It’s not hard to induce started but does take lots of your time and patience to win the links. Your best bet is to follow the strategies above and see which of them work the most effective for you. Our digital marketing agency in Gurgaon uses BACKLINK ANALYSIS as a favourite link building strategy.

Reach us for Quality digital marketing services. Call now! 

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